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When the growth of your YouTube channel stops—or never even begins—the time it's to pinpoint your trouble spots. Here are five aspects of your channel that you might be missing.
ADVANCE TO SECTION:
• 1. You Must Keep Your Promises to Subscribers
• 2. Remaking an existing video is OK
• 3. Only if you improve your skills can your YouTube channel grow.
• 4 The Top Four YouTube Videos Get to the Point Immediately
• 5. There Is a System for Making Effective Video Titles
A YouTube channel's growth can be incredibly challenging. Making your first video and customizing your channel are both simple processes. However, everything that follows is a severe test of willpower.
Imagine publishing content with a target audience of 0 and receiving, at most, 50 views. getting one subscriber for each video, etc. Such a sluggish burn causes creators to give up before they even begin.
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The good news is that YouTube is home to many successful users. Small creators increase the number of subscribers on their channels from zero to several thousand per year.
Continue reading: 7 Beliefs You Need to Hold to Expand Your YouTube Channel
Two factors, according to former tech writer turned full-time YouTuber Rene Ritchie, are necessary to do this. You must first comprehend how YouTube functions. Second, you need to develop a creator mindset.
In this TubeTalk episode, Rene offers strong advice that he used to expand his channel to around 300,000 members. Young artists will recognize some of his recommendations. Unknown techniques that individuals don't consciously consider, however, can make or kill a YouTube channel.
Here are five ideas to help you remember what it takes to succeed on YouTube when your channel isn't expanding.
Image by Maicon Fonseca Zanco from Pixabay
1. You Must Keep Your Promises to Subscribers
A viewer chooses to follow your channel for one of two reasons:
They like seeing your videos, for one.
2. They have an interest in the subject of your channel.
It's thrilling to get a new subscriber, but then the actual work starts. It's your responsibility to fulfill viewers' expectations for similar, high-quality content. Therefore, you must avoid straying too far from your area of expertise lest you stop being amusing. If you do, people will switch to another channel.
According to Rene, "You are nurturing and creating an audience, and that audience is simultaneously nourishing and creating your channel." It is comparable to a symbiotic interaction. And once you realize that, you start thinking about what's good for your audience instead of what's algorithmically excellent, which can lead you down all kinds of dark pathways.
Do not view viewers as a barrier to obtaining additional views. Deliver the material they want to view, instead. And once you've produced something that your audience enjoys, consider what they want to see next.
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| Image by Clker-Free-Vector-Images from Pixabay |
2. Remaking an existing video is OK
Imagine this You recently launched a cooking channel on YouTube and want to feature a salmon tutorial in your opening video. At first, it looked like a fantastic idea, but days later, you discover that the same video has been broadcast on dozens of channels. Even worse, several of the films have gained widespread traction.
Now you have a choice to make. Do you carry out your strategy or scrap it?
Most creators would be advised to ignore the competition by Rene. Although there may be hundreds of films on a certain subject, yours will stand out.
Here’s why:
• You’ll bring a new perspective to the discussion, which sets your content apart from others.
• YouTube might recommend your video alongside popular videos of the same topic.
The beauty of creating on YouTube is that video ideas come from everywhere – even your competitors.
“You can’t steal somebody’s script; that’s still plagiarism and copyright infringement, but if you want to make a video on the world’s tallest building, and I want to make a video on the world’s tallest building, nobody owns that idea,” Rene says.
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| Image by Gerd Altmann from Pixabay |
3. Only if you improve your skills can your YouTube channel grow.
Did you realize that improving your skills is essential for success on YouTube? While some producers concentrate on video creation and editing, there are other talents you should learn as well.
Want to Work on YouTube Full-Time? Read More. Learn These 5 Techniques
According to the channel, a creator should be proficient in:
• Lighting
• Audio
• Intros
• Outros
• Illustration for thumbnails
• Video names
• Keyword exploration
• Channel Marketing
• Community administration
Even if there is a large list, you can complete it if you work on one item at a time. For instance, Rene likes to spend two to three months studying one YouTube ability before moving on to the next one when he has mastered the first one (lighting, audio, intros, etc.).
You'll be busy all year with this plan, but you'll come out with six new abilities that are excellent for YouTube growth.
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| Image by Gerd Altmann from Pixabay |
4. The Top Videos on YouTube Get to the Point Immediately
Continue reading: How to Make Every YouTube Video More Audience Retention-Friendly
But you shouldn't simply worry about the introduction; every portion of a video contains what Rene refers to as exit points. These dull or boring sections of a video make viewers want to stop watching.
An overblown transition, where you inform someone you're about to change topics, can also serve as an exit point. Every chapter being "announced" in the mind of the spectator forces them to recur to the same thought: Should I stay or should I leave? And you don't want your audience to be thinking about that at all.
Rene says that if the following thing is already playing, nobody will have time to press the X button. Yes, it breathes less, too. It is somewhat less human. However, TikTok has taught us to be something less human. We are up against all of those eyes.
So, introduce your following point abruptly rather than stating, "Last but not least, let's talk about," or "Next, I want to discuss." Don't reveal the next step to the audience because doing so gives them the opportunity to leave.
Here's what you ought to do in its place:
1. Produce a video.
2. Carry out your initial adjustments (eliminating bad clips).
3. See the whole video. Cut any areas that aren't necessary or that you find distracting. Mercilessly.
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| Image by 200 Degrees from Pixabay |
5. There Is a System for Crafting Effective Video Titles
YouTube video title = topic + an adjective
With this approach, you can create headings like "The Cheapest Airplane is Just $500" or "Why You Should Avoid the World's Tallest Roller Coaster."
Although it's a good place to start, Rene adds another level to that tactic. He takes it a step further by posing the following three inquiries about his videos:
What is it, first?
2. What is it used for?
3. Why is it important?
"Why it matters" is the most crucial component on YouTube, he claims. So naming a video with its subject? Boring. What does it do? Kind of dull. Why should I care? Excellently fascinating
View the video below for an illustration. It's from Rene's YouTube channel and describes how Apple was able to stop Facebook's spyware that collected user data. The title itself is gold. Rene delivers the emotional gut-punch: How Apple DESTROYED Facebook's Spyware rather than claiming, "Apple implements [insert approach here] to safeguard people from Facebook spyware. The title is succinct, engaging, and explains the significance of the video. Nobody wants to be watched by the biggest tech company on the planet. Everyone would benefit from a corporation "eliminating" that threat, wouldn't they?
Consider why your videos are important in the first place if your titles aren't working. Could you modify a few of the titles to make the goal more obvious?
This YouTube marketing advice is not new. Creators are aware that these five principles—along with a host of others—are essential for success. You just need to put the advice into practice.
What else might you be skipping in your quest for YouTube success? Here are five errors you must never make.
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