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| Image by Firmbee from Pixabay |
19 Facebook Tips and Tricks You Need To Know
Consider yourself an expert on Facebook's most valuable business features and tools. There are always fresh Facebook hacks and hints to learn, even if you've been using the platform since the Stone Age, or 2004, as the saying goes.
With 2.91 billion monthly active users, or 36.8% of the global population, Facebook is still the most popular social media site. There are a lot of ways to connect with your target market on Facebook, where the typical user spends 19.6 hours each month.
But the market is cutthroat, and organic reach is declining. To reach your target audience in today's world, you'll need more than just interesting content.
Here are our best Facebook advice and tactics to increase your audience and interaction.
Summary of Contents
Hacks on Facebook in general
Facebook business tricks
Facebook publishing hacks
Tips for Facebook Messenger
Facebook marketing techniques
Bonus: Download our free guide to learn how to use Hootsuite to convert Facebook traffic into sales in just four easy steps.
Hacks on Facebook in general
Have trouble raising the visibility of your Facebook business page? These standard Facebook tips can increase your audience reach and engagement.
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| Image by Coffee Bean from Pixabay |
1. Improve your Facebook page.
Consider spending some time improving your profile information after creating a Facebook business page.
People frequently visit your About Page to discover more about your company before liking your Page. Give them what they want, then! Provide all the information to build audience expectations and entice readers to like your Page.
In the "Our Story" section, describe your company's unique history, mission, and core beliefs. If your company has a physical presence, be sure to include important details like the address, phone number, and hours of operation.
The Lush cosmetics company shares its values and contact information under the section titled "About":
About Page in lush
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| Image by mohamed Hassan from Pixabay |
2. Promote your Facebook profile to others
Inform your current audience on other platforms about your Facebook profile if you're getting started there.
By including Follow or Share buttons on your website or blog, you can increase the number of Page likes on Facebook.
On its website, the clothing retailer Asos advertises its social media accounts in the following ways:
Asos' social media sharing buttons
By putting links to your Facebook Page in your social media biographies, you may cross-promote your Facebook Page as well. The majority of Facebook users (more than 99%) also have accounts on other social media sites.
3. Pin Your Content that is Most Relevant.
To make sure that visitors remember a post, you can pin it. Consider pinning a noteworthy piece that has performed well or an announcement that your audience will enjoy.
How to execute:
1. Select the ellipsis icon in the top-right corner of the post.
2. At the top of the Page, click Pin.
Pin the Page's top
Pro tip: Rotate your pinned post every few weeks to keep it fresh.
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| Source IStock |
4. Employ Facebook Search Criteria
Finding competitive intelligence on Facebook can be challenging, especially since the social media site discontinued Graph Search. However, you can restrict Google search results for information particular to Facebook using Facebook search operators.
A few suggestions for how Facebook search operators can assist you in optimizing your marketing initiatives are provided below:
Perform audience research. It will be easier for you to publish more engaging content if you understand your audience and the kinds of content they enjoy.
Search for user-generated material (UGC). Find folks who discussed your brand but did not tag you by searching for your brand name.
Do some competitor research. Look at the content that your rivals share, the level of interaction they experience, and the demographics of their audience. Find new rivals in your neighborhood.
Discover material to share. Query topics
1. Use Facebook.com [subject] to find relevant businesses and content.
In the Google Search Bar, enter site:Facebook.com [home plants].
Your Google results will only show Facebook sites that contain your search phrases since you've defined the site.
For instance, if you run a store selling house plants, you could use the following search command to identify the most popular Facebook groups and pages for house plants:
Houseplants are commanded by Facebook search.
2. Use Facebook.com to find nearby competitors. [Type of business, location]
Facebook.com should be typed into the Google Search Bar. [Home furnishings retailer in Seattle]
For instance, if you own a store selling home furnishings in Seattle, you could utilize this Facebook search function to find out what your main rivals are up to.
The SERPs will then provide a list of the following Seattle home decor stores:
Commands for the home interior store
Since this is an exact match, Google won't show any results that are even slightly off-target. There may be a difference between search results for "home interior stores in Seattle" and "home interior store in Seattle."
Facebook business tricks
There are many features and tools available on Facebook Business Pages that may be used to expand your business. Here is our top pick for Facebook business tips.
5. Make your call to action better.
The center of the top of Facebook Pages is where the CTA buttons are situated. This CTA can be altered to direct interested viewers to the action that will be most beneficial to your company.
Add CTA buttons like "Sign up" or "Send a message" if you want to nurture prospective leads or just communicate more.
The fashion company Threadless utilizes a standard To encourage people to ask inquiries and provides the following CTA:
CTA button without thread
Choose a CTA button such as "Shop now" or "Book now" if you want visitors to make a purchase or schedule an appointment.
Here's how to modify your desktop's CTA button:
1. Click Edit. Send the message on your Facebook profile.
2. Choose Edit from the drop-down option.
CTA Edit button
3. Select one of the 14 call-to-action button choices offered by Facebook.
Reload the Facebook page in a new tab
6. Take control of your Page's vanity URL
When you create a Facebook Business Page, it will be given a number and URL that are chosen at random and will resemble this:
facebook.com/pages/yourbusiness/8769543217
With a personalized vanity URL, you may increase the shareability and visibility of your Facebook profile.
This will seem as follows:
facebook.com/hootsuite
How to execute:
To modify your Facebook username and URL, go to facebook.com/username.
7. Make your page tabs unique
There are some standard tabs on every Facebook Page, including:
About
Photos
Community
To help your audience learn more about your company's distinctive qualities, you may also add more tabs. You can promote your services, display customer feedback, or even make your own tabs.
How to execute:
1. Select "More."
2. Navigate to the Edit tabs in the drop-down menu.
editable Facebook Page tabs
3. Decide which tabs to add to your Facebook page.
14 categories are available as tabs.
To make your own unique tabs, you can even collaborate with a developer or use a Facebook Page app.
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| Image by Michal from Pixabay |
8. Display your items in collections
Every month, one million users frequently make purchases through Facebook Shops. You may use the feature to group your products into collections so that customers can explore, bookmark, share, and purchase them.
To organize and curate the products for your brand, use Facebook Collections. Customers may readily view your many product varieties when they visit your Facebook Shop this way.
For instance, Lorna Jane Active divides its products into collections and product types, like many other online retailers. Additionally, collections are easier for customers to browse:
Active Facebook Stores for Lorna Jane
Additionally, categorizing products makes it simpler for customers to find what they want:
Active product categories for Lorna Jane
9. Configure Facebook in-app checkout
Customers may easily make payments on Facebook (or Instagram) without leaving the network, thanks to Facebook checkout.
By 2028, it is anticipated that social commerce, or the direct sale of goods via social media, will earn $3.37 trillion globally. It makes sense - you're much more likely to spend money when you can make a purchase without visiting a new website.
To set up Facebook checkout, you must have Commerce Manager, and it is only presently available in the US. Facebook provides comprehensive instructions on how to set up checkout and eligibility restrictions.
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| Image by Clker-Free-Vector-Images from Pixabay |
10. Establish a group of clients who share your views.
Every month, 1.8 billion people utilize Facebook groups. Additionally, the current Facebook algorithm promotes meaningful interactions. It makes sense for companies to use the platform's community features.
One of the best methods to create a sense of community among like-minded people is through Facebook Groups. Fans can communicate with one other and your company in a group while learning about promotions and events.
Lululemon, a company that makes athletic clothing, has a group on Facebook called Sweat Life where users may post about upcoming events and communicate with one another:
Facebook groups for Lululemon
11. Go Live
Facebook Live videos currently have the most viewers of any post type. People watch it for 3 times as long and leave comments on it ten times more frequently than on conventional videos.
Additionally, Facebook gives Live video priority by putting it at the top of the feed. Even potential audience members receive notifications from the site about whether they might be interested.
Schedule a broadcast to make use of all these benefits, or simply go live by choosing the Live Video button in the box marked "Update Status."
Consider these concepts for Facebook Lives:
Demonstrations or tutorials
broadcasting a performance
announcing a significant event
Observing the background.
The likelihood that people will tune in increases with the length of your life (we advise at least ten minutes).
Bonus: Download our free guide to learn how to use Hootsuite to convert Facebook traffic into sales in just four easy steps.
Get the guide right away for free!
Facebook publishing hacks
These Facebook publishing suggestions remove the guesswork involved in posting the appropriate content at the appropriate time.
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| Image by José Augusto Camargo from Pixabay |
12. Plan out your posts.
Keep your audience interested by posting high-quality content frequently. But it might be difficult to consistently publish compelling writing and excellent images. Batching your material or writing numerous posts at once and scheduling them in advance is one of the best Facebook hacks.
You may schedule posts for Facebook and Instagram using the built-in tools provided by Facebook, such as Creator Studio or Meta Business Suite. But you could want a third-party social media management tool if you also publish on other social networks.
Manage all of your social media activity with Hootsuite in one location. Hootsuite supports Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn, and all other significant social media platforms, including Pinterest.
Before scheduling posts, you can create, Edit, and view them on the platform. Based on the preferences of your audience, Hootsuite can even suggest when you should post.
Want to try out the scheduling feature and recommendation feature on Hootsuite for yourself? A 30-day free trial is available to try it out.
13. Assess performance using Facebook Page Insights
The creation of excellent content is only the first step. You must keep an eye on your stats to spot engagement trends.
Watch your Facebook Page Insights carefully to determine what engages your audience.
The Page Insights dashboard allows you to get a summary of your Page's performance over the previous seven days, which includes:
Likes on the Page. How many people have liked your Page overall, both new and old?
Visits to Facebook Pages. Numbers of users who visited your Page.
Engagement. How many different people interacted with your Page and posts overall?
After reach.
Count the unique views made to your posts and Page.
Additionally, you may get comprehensive analyses of each post that include data on reach, likes, and other factors.
Hootsuite, though, might be useful if you're attempting to monitor analytics across different platforms.
To determine the return on your social media investment, use Hootsuite Impact.
You can establish performance benchmarks and track your development over time.
To demonstrate the effectiveness of your Facebook marketing activities, you can even create bespoke reports.
14. Discover audience behavior using Audience Insights
To learn more about the preferences and actions of your audience, check out Facebook's Audience Insights. This tool provides you with comprehensive data about your target audiences.
You receive demographic breakdowns with details on:
Age
Gender
Location
Status of relationships
levels of education
positions described
Additionally, you can learn about the interests, pastimes, and Facebook Pages that your audience follows.
You can use this information to determine which content subjects your audience would find most intriguing.
Tips for Facebook Messenger
Facebook Messenger serves as a hub for communication with loved ones, acquaintances, and even businesses. Messenger is where many of the best Facebook secrets are kept.
15. Gain the Very Responsive badge.
A badge that reads "Very responsive to messages" that shows up on your profile can be earned by responding fast to the majority of Facebook messages.
To obtain the badge, you must have responded within 15 minutes with a 90% response rate over the previous seven days.
The following badge is visible on the profile of the clothing retailer Zappos:
Very responsive message badge, Zappos
If you don't respond to messages, nothing will appear, so it's not the end of the world.
But displaying the Very responsive flag is a crucial trust indicator. Your audience will see that you are paying attention to their needs because of this.
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| Image by mohamed Hassan from Pixabay |
16. Improve responses by using a chatbot.
Use an AI-powered chatbot if you need help reducing those Messenger response times. Chatbots can respond to basic FAQ-style questions for you in place of your customer care employees. Chatbots can then direct these more complicated or delicate questions to your team if clients require additional support.
Additionally, chatbots can cross-sell or upsell items to your clients to enhance their purchasing experience.
By responding to straightforward inquiries on behalf of busy customer care staff, Heyday by Hootsuite relieves their workload. It enables you to keep track of all customer interactions, both with humans and with bots, in a single unified inbox. You can filter chats, answer questions, and interact with consumers in this hub.
Inbox for recent chatbot conversations
Call for a Heyday Demo
Facebook tricks for advertising
Facebook advertisements could potentially reach 2.1 billion users worldwide. You'll be able to contact more of your target audience if you are aware of a few Facebook advertising tips.
17. Installed Meta pixel
You may use the Meta Pixel to remarket to website visitors and track conversions from your Facebook advertising.
It functions by setting and activating cookies to track customers' interactions with your company on and off Facebook and Instagram.
For instance, I saw a jacket from The Fold on my Instagram page that I wanted to purchase. I was about to put it in my cart when I clicked through to look at the details, but I got sidetracked.
Retargeting with Meta Pixel advertisements A Fold in London
When I next accessed Instagram, this advertisement appeared:
The Fold London Stories Meta Pixel Ad
Retargeting is a fantastic technique to re-engage clients who have previously shown interest in your items. Retargeting customers who are about to buy can be made easier by installing the Meta Pixel.
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| Image by Gerd Altmann from Pixabay |
18. Promote your top organic social media posts.
Have you ever written something that you were incredibly eager to publish? Maybe you've been eagerly awaiting the release of a hot new product for months. Another option is a brand-new blog post that you are confident will address the issues raised by your readers.
It could be difficult to stand out on Facebook, no matter what. Additionally, the current organic reach is only 5.2%. Get your organic content in front of everyone you want to reach, and you can't only rely on the Facebook algorithm.
You can increase the number of people who see your Facebook content by using the Facebook Boost button.
You may reach the people who are most likely to be interested in your content using the built-in targeting options.
You can also promote a post from your Hootsuite dashboard instead of through the Facebook interface.
In Hootsuite, enhance a Facebook post.
You can set up automated boosting when you use Hootsuite to promote your Facebook posts. Any Facebook posts that fulfill your set criteria, such as achieving a specific amount of engagement, are boosted in this way. To keep your spending on advertising under control, you might establish a budget cap.
19. Analyze your ad performance
Optimizing your paid advertising requires careful analysis of your ad performance. Facebook Ads Manager not only enables you to design campaigns but also allows you to view the outcomes.
With the toolset, you may apply breakdowns to see detailed analytics or receive a comprehensive overview of the performance of your ad account.
Check stats like website conversions or social media impressions by customizing columns.
To get more information about your advertising based on your goal, the ad's creativity, and other factors, use the suggested columns.
View breakdowns to learn more about your audience's location, age, and preferred devices.
However, Ads Manager is not required to check the effectiveness of your ads. In Hootsuite, you can also obtain a detailed overview of your paid advertising efforts and organic content. You can view performance and interaction stats for your Facebook, Instagram, and LinkedIn advertising from a single central dashboard.
You can view all of your efforts in one location and avoid switching between many platforms in this manner. A bespoke report on the effectiveness of your ads is also available.
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